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The “Uber Bowl”: The San Francisco 49ers and SAP (Kudos to “R. Wilson”)

The Uber Bowl

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COMMENT: In FTR #304, we high­light­ed the pro­found and ongo­ing rela­tion­ship between orga­nized crime and the Nation­al Foot­ball League. As is the case with pro­fes­sion­al sports around the world, the degree of “fix­ing” in sports could not be exag­ger­at­ed.

(In a recent post, we not­ed links between the anti-Cas­tro Cuban com­mu­ni­ty in Flori­da and an alleged per­for­mance-enhanc­ing drug com­pa­ny. In that post, we spec­u­lat­ed about the pos­si­bil­i­ty of the intel­li­gence com­mu­ni­ty using sports gam­bling as a means of clan­des­tine rev­enue gen­er­a­tion, much as they have with the impor­ta­tion of ille­gal drugs.)

In the afore­men­tioned FTR #304, we paid par­tic­u­lar atten­tion to the De Bar­to­lo fam­i­ly, wide­ly sus­pect­ed of being involved with orga­nized crime. Eddie De Bar­tolo’s above-board own­er­ship of the 49ers was ter­mi­nat­ed by the NFL after his involve­ment with Louisiana gam­bling activ­i­ties came to light. The team is now owned by his in-laws. 

“La Famil­ia.”

In a com­ment on FTR #304, R. Wil­son not­ed the black­out that occurred just after half­time, boost­ing the Mer­cedes-Benz logo “uber alles.”

In FTR #305, we not­ed the late Paul Man­ning’s research indi­cat­ing that “cor­po­rate Ger­many” is run by the Bor­mann cap­i­tal net­work, the eco­nom­ic com­po­nent of a Third Reich gone under­ground.

That makes all the more inter­est­ing a devel­op­ment indi­cat­ing a close work­ing rela­tion­ship between Ger­man soft­ware giant SAP and the San Fran­cis­co 49ers.

49ers chief Jed York (Eddie D’s son-in-law) hired one Paraag Marathe to be chief oper­at­ing offi­cer of the team. They are using diag­nos­tic soft­ware made by SAP, which is being cred­it­ed (right­ly or wrong­ly) with boost­ing the team’s for­tunes.

SAP also is bid­ding for the nam­ing rights to the 49ers new sta­di­um in San­ta Clara. 

A num­ber of things come to mind in con­nec­tion with this sto­ry:

  • Will the con­sum­mate pow­er of orga­nized crime to fix sport­ing events be used to boost the for­tunes of the 49ers and, con­se­quent­ly, SAP’s sports soft­ware?
  • Will intel­li­gence agen­cies uti­lize this to gen­er­ate monies?
  • How many oth­er sports fran­chis­es around the world will take their cues from the SAP/49ers rela­tion­ship?
  • It stands to rea­son that the above con­sid­er­a­tions will very like­ly gen­er­ate a lot of rev­enue for Germany/the Under­ground Reich.

 “Unplugged: SAP Tech Tools Gave 49ers’ Scout­ing Edge” by Mark Vev­er­kA; USA Today; 4/25/2013.

EXCERPT: . . . . It was no fluke that the San Fran­cis­co 49ers went from sys­temic fail­ure to the brink of win­ning the Super Bowl in two years. Yes, head coach Jim Har­baugh was inte­gral to that, but so was the per­son who hired him, Nin­ers CEO Jed York. It was the 32-year-old shop­ping mall scion, whose own ascen­sion to the top job was met with bit­ing crit­i­cism, not only recruit­ed the right coach but also tapped the right chief oper­at­ing offi­cer in Paraag Marathe.

Togeth­er, York and Marathe have been turn­ing the NFL club into a Sil­i­con Val­ley start-up, tear­ing down lega­cy scout­ing and eval­u­a­tion sys­tems and retool­ing them through advanced enter­prise tech­nol­o­gy.

At the cen­ter of the Nin­er’s re-inven­tion is SAP, the Ger­many-based enter­prise soft­ware giant that knows a thing or two about re-inven­tion itself. The Nin­ers are one of SAP’s ini­tial cus­tomers of the com­pa­ny’s bur­geon­ing sports busi­ness prac­tice, which is apply­ing three of the biggest trends in tech­nol­o­gy to sports: big data, cloud com­put­ing and mobil­i­ty. CEO York “total­ly gets it,” says SAP co-CEO Bill McDer­mott.

“This busi­ness is going to be a total­ly glob­al play,” from Euro­pean soc­cer to For­mu­la One car rac­ing to the Nation­al Bas­ket­ball Asso­ci­a­tion, McDer­mott told USA TODAY in an inter­view.

As part of their rela­tion­ship, SAP will be a “found­ing part­ner” of the Nin­ers new foot­ball sta­di­um in San­ta Clara, which is under con­struc­tion in the epi­cen­ter of Sil­i­con Val­ley. As such, SAP will pay for the nam­ing rights of the team’s near­by train­ing and prac­tice facil­i­ty.

The nam­ing rights to the game-day sta­di­um, which is slat­ed for 2014 com­ple­tion, are still up for grabs, reflect­ing per­haps more on the Nin­ers ask­ing price than any­thing else. More impor­tant than the mar­ket­ing rela­tion­ship, how­ev­er, is that SAP will over­see tech­no­log­i­cal advances in fan expe­ri­ence and tai­lored soft­ware tools that inte­grate sta­tis­tics with play­er, coach­ing and team per­for­mances. . . .


One comment for “The “Uber Bowl”: The San Francisco 49ers and SAP (Kudos to “R. Wilson”)”

  1. SAP makes a very com­mon account­ing soft­ware used by large com­pa­nies.

    The ques­tion that should be asked is does the under­ground Reich have access to these com­pa­nies finan­cial infor­ma­tion, thus giv­ing them advanced knowl­edge of finan­cial reports?

    This would be sim­i­lar to the way the Chi­nese and Rus­sians steal US tech­nol­o­gy by tap­ping into US Com­pa­nies tech­ni­cal data­bas­es. It is even more sim­i­lar to the way the Chi­nese man­u­fac­ture chips with embed­ded soft­ware with back­doors that can be cracked by the Chi­nese gov­ern­ment.

    Posted by TBD | May 13, 2013, 6:51 pm

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